Our first product

The Pet Wellbeing Profile.

We are developing a structured way to understand the individual dog — so personalised nutrition can begin with a more meaningful picture than a generic category.

A healthy dog outdoors

What contributes to a profile?

Our approach brings together relevant information about a dog’s characteristics, wellbeing, lifestyle and needs. It is designed to create a more useful starting point for future personalised nutrition and subsequent outcome monitoring.

01 — Understand the individual

02 — Build a profile

03 — Personalise the intervention

04 — Monitor outcomes

Interested in what we’re building?